Our Story

Hey there! Take a moment to get to know us—we promise we’re more than just shiny diamonds!

The Struggle Was Real

Hi, I’m Ray, the founder of Altura Jewelry. Many years ago, I was in your shoes—searching for the perfect engagement ring and meaningful jewelry for my loved ones. What I thought would be a joyful experience quickly became a research project. The jargon was confusing, the buying process felt complicated, and the price tags on diamonds were enough to make anyone think twice. Instead of excitement, I felt stress and frustration.

That’s when I made a decision: there had to be a better way. And if I couldn’t find it, I would create it.

What started as Altura Jewelry has since grown into Altura Diamonds—built on the belief that everyone deserves stunning, timeless jewelry without compromise. Our mission has always been to create true value: offering exceptional pieces at honest prices, where quality and meaning come first.

A Better Way to Shine

The jewelry industry has long been built on inflated prices and gimmicks—but we knew there had to be a better way. We keep our markups extremely low because we believe in the 5th C: Customer is King & Queen.

This isn’t just a storefront, it’s a community. Altura Diamonds was built to put people first, offering natural and lab-grown diamonds with transparency, integrity, and unmatched value. We exist to celebrate love, milestones, and moments without unnecessary markups standing in the way.

Here, you’re not just buying jewelry—you’re part of a movement that proves diamonds can be both extraordinary and accessible.

Ethically Sourced, Conflict-Free Materials

At Altura Diamonds, beauty and integrity go hand in hand. Every diamond we offer—natural or lab-grown—is 100% conflict-free.

Our natural diamonds are responsibly sourced and verified through standards like the Kimberley Process Certification Scheme (KPCS) and the Responsible Jewellery Council (RJC), ensuring fair labor and ethical practices.

Our lab-grown diamonds are created in advanced facilities, offering the same brilliance and durability as mined diamonds while being inherently sustainable and conflict-free.

You can feel confident knowing your jewelry is as ethical as it is beautiful.

Quality, Durability, and Affordability

At Altura Diamonds, quality isn’t negotiable—it’s the foundation. Every ring is crafted from premium gold or platinum and set with hand-selected diamonds, designed to stand the test of time both in strength and style.

We believe that lasting beauty shouldn’t come with an outrageous markup. By keeping our margins low, we make it possible to own jewelry that’s as durable as it is dazzling—without stretching your budget.

Our promise: exceptional craftsmanship, timeless durability, and accessible pricing, so you can celebrate love with a piece that feels as extraordinary as the story it represents.

Custom Creations

Your story is unique—your jewelry should be too. At Altura Diamonds, we don’t believe in cookie-cutter designs. We specialize in creating one-of-a-kind custom pieces that bring your vision to life with unmatched craftsmanship and care.

From breathtaking engagement rings and timeless wedding bands to bold statement pieces, our team works hand-in-hand with you to design something truly personal. Every detail—from the setting to the stone—is thoughtfully chosen to reflect your style, your love, and your story.

When you wear a custom Altura Diamonds creation, you’re not just wearing jewelry—you’re wearing something that could only belong to you. Contact us to start a custom design.

Shop by category